The Burger Boy

The Burger Boy The case study is about a fast food restaurant experiencing several problems that have affected its productivity. Workers have different responsibilities. However, due to the absence of two employees, some of them are forced to work more. The problems are indicative of the poor working conditions at fast food restaurants.Advertising We will write a custom case study sample on The Burger Boy specifically for you for only $16.05 $11/page Learn More Employees are poorly compensated even though they serve a large number of customers especially during breakfast and lunch hours thus overworking. Employees yell at each other because they are under pressure while doing their job. The Burger Boy has experienced several problems that have affected the output, efficiency, and effectiveness of the employees. In addition, these problems strain relationships between the employees. They include the lack of employee motivation, interpersonal conflicts, low morale, poor comm unication, poor performance, poor leadership, and employee dissatisfaction. Some employees do multiple jobs due to the lack of clear distribution of duties and employee absenteeism. Poor communication among the employees causes interpersonal conflicts and poor leadership. The employees yell at each other and the manager treats them disrespectfully. There is also a lack of job evaluation because the employees receive low compensation even though they overwork. The manager does not hire additional employees to reduce the workload. The number of employees required for Friday rush is 13. However, only 8 are present, and moreover they overwork without the additional payment. Most of these problems are associated with compensation. They include the lack of motivation, poor communication, interpersonal conflicts, disgruntlement, and poor performance. One of the most effective methods of motivating employees is offering them adequate compensation based on the amount of work done. However, t he employees at the Burger Boy are poorly compensated even though they overwork. For example, due to absenteeism, some employees are forced to help their colleagues. The manager (Otis) breaches the psychological contract by declining to let Marge go home.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More He declines to let her leave because there are many customers who need services. The employees dissatisfaction due to low compensation is also a cause of poor communication. Interpersonal conflicts between the employees emanate from poor communication. They shout at each other because they are in bad moods. Their low productivity is evident from the amount of time it takes to serve a single customer. Usually, it takes two minutes and thirty second but they are taking three minutes and five seconds. This problem has also resulted from understaffing. Instead of the thirteen emplo yees that work during Friday rush, only eight are present. One of the signs of poor compensation is the decline in the employee morale and the conflicts among employees. Rewards are important because they increase the employees’ motivation and consequently increase their performance. However, the employees at the Burger Boy do not receive any kind of rewards. Rewards could help to solve several problems including job dissatisfaction, low morale, and poor quality of work. Employee dissatisfaction is evident from the employees’ tendency to complain about their jobs. Many employees are dissatisfied because they overwork and are undercompensated. For example, Marge is forced to abdicate her work because her shift is over even though more customers are trickling in. Besides, Leon complains to Otis and says that he is vexed by the inefficiency at the workplace because the employees who work during lunch shift do not stock items as required. In response, Otis tells Leon that he is tired of his whining and storms out of the office and goes home. He also complains of low wages. Otis is a poor leader because communication between him and employees is very poor. Poor leadership leads to negative employee attitudes and relationships. These problems can be solved by establishing employee reward programmes. To improve employee morale, it is important for employers to establish fair compensation packages and reward programmes. Otherwise, productivity, efficiency, and job satisfaction decline considerably.Advertising We will write a custom case study sample on The Burger Boy specifically for you for only $16.05 $11/page Learn More Additional hours of work are incentives that employers use to reward those employees whose performance is exceptional. It is similar to overtime. However, it involves working for additional hours besides overtime. Additional hours of work rewards are only effective if an employee is comfortable with the compen sation offered. Chuck was not happy with working for 30 hours per week because he was dissatisfied with his job and had low morale. Chuck complains about the low staffing because he is aware that he will do more work than it is required of him. With the amount of work done at the pay window, Chuck was probably not happy with working 33 hours per week. Newman was happy working 20 hours per week probably because he was satisfied with his work. In addition, he was comfortable with his compensation. Schedules may be used as rewards by allowing employees to work during their most favorable hours. Employers could allow employees to set their own working hours depending on availability and commitment to other responsibilities such as family and education. In addition, the employers could create flexible schedules that give their employees enough breaks and rest. It is important for the employees to get enough rest in order to avoid burnouts and stress that reduce performance.

15 Top NYC Colleges How to Decide If Theyre Right for You

15 Top NYC Colleges How to Decide If They're Right for You SAT / ACT Prep Online Guides and Tips New York is the most populous US city, and there are dozens of colleges in New York City. Should you go to college in NYC? If you want to be close to Gray’s Papaya, Madison Square Garden, Broadway, and Wall Street, then going to schoolin New York City might be a good option. In this article, I’ll provide you with a list oftop-ranked collegesin NYC. Furthermore, I’ll explainthe benefits and disadvantages of attending college in New York City and offer some advice on decidingif you should attend college in NYC. The 15Top-Ranked Schools in NYC I've listed the top-ranked collegesin NYC in the order of their Forbes rankings for the best overall colleges because Forbes includes all colleges in its rankings. TheUS News divides colleges into 4 categories for its rankings: National Universities, National Liberal Arts Colleges, Regional Universities, and Regional Colleges. I listed each school’s category after its US News ranking. The majority of the most prestigious schools are in the National University or National Liberal Arts College category.The Regional Colleges and Universities are still good, but they’re typically not as well-known nationally. Forbes and US News use many variables to determine their rankings. Their ranking methodologies are different, but they both use factors like graduation rates and freshman retention rates in their ranking lists. Forbes focuses more on student outcomes and incorporates alumni salary and student debt in its rankings while US News focuses more on the academic reputations of colleges. There are private and public colleges of varying sizes on the list. The CUNY colleges are the public colleges in New York City. There are four-year CUNY colleges. Also, some of the colleges on the list have a particular focus.Barnard is a women’s college. Cooper Union offers programs exclusively in architecture, fine arts, and engineering. Manhattan College is a Roman Catholic school and Yeshiva University is a Jewish college. School Forbes Ranking US News Ranking Average SAT Score Average ACT Score Acceptance Rate Columbia University #15 #4 (National Universities) 2215 33 7% Barnard College #42 #29 (National Liberal Arts Colleges) 2020 30 21% Cooper Union #73 #2 (Regional Colleges-North) 1987 31 8% New York University #77 #32 (National Universities) 2015 30 32% Fordham University #153 #66 (National Universities) 1870 28 43% CUNY- City College #177 #66 (Regional Universities-North) 1030 (on Reading and Math only) N/A 34% Manhattan College #198 #17 (Regional Universities-North) 1623 25 66% Yeshiva University #209 #52 (National Universities) 1840 26 82% CUNY- Baruch College #262 #32 (Regional Universities-North) 1229 (on Reading and Math only) N/A 27% CUNY- Brooklyn College #280 #83 (Regional Universities-North) 1096 (on Reading and Math only) N/A 28% CUNY- Hunter College #297 #47 (Regional Universities-North) 75 (on Reading and Math only) N/A 31% CUNY- Queens College #308 #47 (Regional Universities-North) 1624 N/A 37% The New School #314 #127 (National Universities) N/A N/A 67% CUNY- Lehman College #409 #6 (Regional Universities-North) 1425 N/A 23% Pace University #443 #180 (National Universities) 1090 (on Reading and Math only) 24 81% Butler Library at Columbia University (Susan Sermoneta/Flickr) Other Popular NYC Colleges New York City is known for its prestigious art schools like thePratt Institute, the Fashion Institute of Technology, andThe Juilliard School. Additional well-known colleges in New York include St. John's University and the other CUNY colleges. Benefits of Going to College in New York City If you go to one of the many colleges in NYC, you'll be able to reap all of these benefits. You’ll Never Be Bored Many colleges are in remote locations. If you ever get tired of on-campus activities, there aren’t a ton of options for off-campus fun.If you go to college in New York City, you’ll be in one of the most vibrant, exciting cities in the world. You’ll have easy access to museums, plays, sporting events, bars, clubs, and restaurants. You can check out The Metropolitan Museum of Art or the Guggenheim. If you're a basketball fan, you can attend a New York Knicks or Brooklyn Nets game. You may want to go see The Book of Mormon on Broadway. If you're like me and you enjoy some programming on The Food Network, you'll probably be excited to try the restaurants of Bobby Flay and Marcus Samuelsson. Many NYC colleges offer deals to students so they can take advantage of New York’s cultural offerings.Through its Arts Initiative, Columbia University offers students free admission to over 30 museums and discounted rates to theater and musical performances.Similarly, NYU Ticket Central offers discounted tickets to movies, Broadway and off-Broadway shows, sporting events, musical performances, and more. The Vine at the Metropolitan Museum of Art (ketrin1407/Flickr) Internship and Job Opportunities One huge advantage of going to college in NYC is that there are so many industries and companies that are based there. There are numerous opportunities for college students to get internships or jobs that will give them meaningful experiences and lead to employment after graduation.Here’s a list of over 200undergraduate intern jobs in NYC on LinkedIn. If you’re interested in theater, fashion, journalism, or finance, there are few cities with more opportunities in those fields than New York. Diversity If you go to a large state school in a college town, you’ll probably be surrounded by mostly traditional college-aged students who are from the state in which the college is located. In NYC, you’ll be able to interact with tons of people from all over the world.There are more foreign-born immigrants who live in NYC than there are people who live in Chicago.You’ll be able to explore the many different ethnic neighborhoods in NYC where you can experience the cuisines and cultures of different nationalities. Especially in today's global economy, graduating college with a global perspective and knowledge of different cultures can benefit you in your professional life. Transportation At many colleges, students often complain that they feel like they’re in a bubble or trapped in a very insulated environment, especially if they don’t have a car and can’t easily get off campus. In New York, you’ll have no issue exploring the city without a car.Between the subway, trains, cabs, and Uber, you shouldn’t have any problem getting around the city or accessing other cities on the east coast.An added bonus is that the subway is pretty cheap and efficient. The Food Maybe I’m only emphasizing food because I really like to eat.When I was in college at Stanford, I remember being hungry late at night, and because I didn’t have a car, I had to convince my roommate to take us to go get some grub. Our only real option off-campus at that time was Jack in the Box, a mediocre fast food establishment. NYC is known for having some of the best restaurants in the world. There are cheap, tasty restaurants, food stands, and food trucks representing every type of food imaginable.If you live on campus and get sick of dorm food, you’ll have access to so many different types of food at all hours.I’m a little jealous that I didn’t have Shake Shack near me when I was in college. You can even get chicken and waffles in NYC! (Arnold Gatilao/flickr) Disadvantages of Going to College in New York City While going to aNew York City college can offer you many advantages and excitement, there are some potential downsides of going to school in NYC. Distractions Since you’re primarily in college to learn, you may find it distracting to try to study and go to class in the â€Å"City That Never Sleeps.†Because you’ll have access to so many social opportunities and entertainment options in New York City, you’ll have to maintain discipline to ensure that you’re taking care of your academic responsibilities. Less School Spirit and Less of an On-Campus Community At colleges in college towns, everything revolves around the college. People sport their school colors with pride, enthusiastically cheer on their sports teams, and seem to have a strong bond with the school. At colleges in New York City, the colleges are a very small part of the city.Students are likely to spend less time on campus because they’re out exploring the city and all it has to offer. There can be less of a sense of community going to school in such an urbanenvironment. Also, none of the colleges in NYC have big-time football programs, and athletics aren’t a huge part of the college experience. If you want to experience cheering on your school in a stadium with 100,000 screaming fans, you won't get that at a New York City college.However, St. John’s does have a storied basketball program, and they play some of their home basketball games in the historic Madison Square Garden. New York City Is Expensive Even though you can find cheap food, discounted tickets to events, and the subway doesn’t cost much, almost everything you do off campus will cost you some money.If you have limited funds, you may not really be able to take advantage of what the city has to offer. Furthermore, if you don’t have money and your friends are going to fancy NYC restaurants and getting tickets to Broadway shows, that can make you feel isolated and negatively impact your college experience. Additionally, housing in the NYC Is extremely pricey.If you don’t live on campus, it can be very difficult to find an affordable place to live. You may end up having to live far from campus or in an undesirable location.As of August 2015, the average price of a one bedroom apartment within 10 miles of NYC was$3245 per month. NYC Can Feel Overwhelming New York City has so many people and so much activity that it can feel like a bit much if you prefer being in an environment with a laid-back vibe.Especially if you’re from a rural or suburban environment, being around so many people who seem to always be in a hurry can make you feel unsettled or claustrophobic. Even simple tasks like getting groceries can become chaotic adventures due to to the throngs of people.My friends who live in New York and love it enjoy a fast-paced lifestyle or are at least unaffected by the hustle and bustle of the city. How Do You Decide If an NYC CollegeIs Right for You? If you've never been to New York City, you should try to visit before committing to attend a college in NYC.New York is such a unique place, and it’s hard to determine if you’d enjoy living there for 4-6 years without ever having visited. Check out some of the different neighborhoods and the colleges there that interest you to get a feel for the city and what it would be like to go to school there. If you love New York when you visit, then going to college there may be a good option for you. Keep in mind, though, that even if you enjoy a visit to New York City, it doesn't necessarily mean that you would enjoy living there. If you visit, try to imagine spending years there going through day-to-day activities to help determine if going to college there would be a good decision for you. Also, take note of the specific locations of different NYC colleges. Each neighborhood within New York City has its own personality and offers a slightly different environment. Remember that you’re deciding on a college, and the location should only be one factor in your college search. You should also consider other factors in a college like the cost, its academic reputation, and the majors offered. Try to find the school that’s the best fit for you. Use guidebooks, search websites, and college finders to help you in the college selection process. I believe that going to college in New York City is a great option for students who enjoy urban environments and thrive on the activity in a big city setting.Consider the benefits and disadvantages of attending college in New York City. Do the pros outweigh the cons for you? If so, then you may want to attend college in The Big Apple. Michael Pick/Flickr What's Next? Maybe you're thinkingthe colleges in NYC aren't right for you after all. Check out our guide to the differenttypes of locations to determine if you might be happier at a suburban or rural school. Regardless of where you decide you want to go to college, make sure you're familiar with the application process and know how to apply. Also, learn strategies for the common application essay prompts. Finally, check out this post on how to write about extracurriculars on your college applications. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The creative Class Essay Example | Topics and Well Written Essays - 1500 words

The creative Class - Essay Example Indeed it is the cities progress that really drives the country towards the prosperity and economic independence. Moreover any imbalance in the cities progress due to a lose in population or due to a fall in the employment ratio due to brain drain, can to a large extent affect the stability of the country as a whole. As a result of these factors the researchers have propounded the modern theories, to explain the reason for the growth of the country due to the urban development of the cities. This factor has been explained with the help of two different ways which is explained below. (www.cjrs-rcsr.org) What the Firms and Business entities prefer As per the Creative Class Theory it strongly believes that the major business firms that are present in any country will strongly prefer in setting up their establishments in the regions with an urban backdrop, rather than in the rural areas. This is probably due to many reasons that very well include cost of transportation, the concentration of the labor markets, the availability of infrastructure and also the accessibility to the markets. The availability and the accessibility of the customers and the consumers to the products and the services that are rendered, also play a major role in the location of the business firms. The formation of such cities and the result of the urban development could be due to the fact of the combined affect, which is being produced because of knowledge flow and creation of innovative ideas, which result in the development of new products and services. (www.cjrs-rcsr.org) The effect of the Preferences of the people The preference of the people is a very important factor, which goes a long way in the urban development of the cities. The cities serve like agglomerated areas, which help in providing the services as well as a wide variety of goods for the residents and to the visitors. Thus this kind of consumerism results in the growth of the economy, since it helps business to thrive and pr osper. The growth of the industries also results in the increase in the employment opportunities for the people of the cities, which result in the urban development turning them into affluent economies. Thus the city centers serve to be the hub of attraction for the younger generation, who prefer to live a modern and much more fashionable lifestyle. (www.cjrs-rcsr.org) Most of the theories that have been put forward, do give very high importance to the role of the skilled workers and their availability in the development of the urban city areas. This strongly leads to the fact that the human capital plays a very significant role, in the development and the resulting growth of the urban economy. This has been the key factor that very well determines the location of the firms within the areas, which offer good supply of skilled labor. Thus the successive governments of most of the countries worldwide are trying to exploit this factor, to develop their economies and to boost the growth of the nation as a whole. (www.cjrs-rcsr.org) It is to be noted that Florida’s Creative Class Theory has been considered to be an approach that very well serves as a link between these above said two

Two Men Arrested for String of Thefts from U.S. Mail Research Paper

Two Men Arrested for String of Thefts from U.S. Mail - Research Paper Example mails that occurred between January 12, 2012 and March 16, 2012 (U.S. Attorney’s Office 1). These men do not work as United States postal employees, but as employees of a private mail- handling firm, which delivers air parcels to the JFK Post Office. Earlier, during the year, there were several cases of missing items reported to the postal inspectors. The postal inspectors, alongside other FBI agents, launched a thorough investigation on mail handlers, which lasted for several weeks. Their investigation revealed several instances where Wilson and Bennett occasionally moved express mail bags to private locations, where they searched the parcels and stole valuable items and other merchandizes (U.S. Attorney’s Office 1). Police then issued a warrant of arrest for both men. On March 20, 2012, FBI agents arrested both men, and upon being searched, several items, whose descriptions match the missing items, were recovered at their premises. Airmail theft is one of the ways of derailing the lifeblood of the U.S. economy, and stifling personal communication (U.S. Attorney’s Office 1). Airmailing is a significant means of communication between traders, through which they move goods and other items from one region to another, within a short period. When individuals and companies do not receive their mails, they lose trust in the services offered by U.S. postal corporation, which in turn, damages the company’s reputation, thus reducing its market strength against its key rivals, especially from the private sector like the DHL Inc. Additionally, lost items inconvenience businesses by increasing their cost of productions, which make them register significant loses. It is, therefore, necessary to investigate and combat airmail thefts, not only in the U.S., but also in other nations. Mail theft significantly inconveniences both businesses and individuals. This is because they lose their valuable items, which are worth $1

Mass Communications Essay Example for Free

Mass Communications Essay Advertisers have only one mission to achieve and that is to attract attention of possible buyers so that this attention can translate into the actual buying of a product or service. With this objective in mind, advertisers depend very much on projecting their advertisements that adhere to motivations and stimulus of their target market. When advertisers know what things catches a woman’s attention, they are sure to be able to communicate their other messages afterwards. For example, for products and services that target the women market, advertisers approach advertising activities on things that will make women stop, look and listen. For young adults, it would be handsome men, beautiful clothes and anything that is consistent with prevailing fads. Motivations for older women would be handsome men, anything for their families’ well being, anything to preserve youth and beauty. Besides physical points that advertisers use to lure attention, there are other factors that help advertisers reach more audiences and that is to project interesting and convincing topics such as cause oriented, value driven campaigns. Some products such as Body Shop advertise their support for women entrepreneurs worldwide. Products stamped with ‘organically grown’, ‘baby-friendly’ or ‘smoke-free’ attract women who are health and family oriented. Some advertisements such as beauty products get prominent doctors to endorse their products and this adheres to the safety issues that their women market is privy of. Three ads that catch my appeal are Body Shop, Apple Macbook and Dove Soap. Least appealing to me are Guess Jeans, car ads with sexy girls sitting on the cars and the Marlboro ads. Looking into the list above, I realize that the advertisements I find appealing are the advertisements that insert social concern and value to women as part of the company’s corporate mission and vision. Body Shop products are similar to other beauty products but their advertisement of helping suppliers from third world countries strike a chord inside me. Dove Soap commercials promote women’s preservation of beauty that does not need surgery or alterations. For me, Dove Soap advertisements adhere to my own idea of ageless beauty. Stereotyping is often used in advertisements because it reaches more people who usually have the same notion of what men are, of what cars are and what women are. I believe that using women’s body or men’s body as a means to attract attention to a product or service is poor taste. It appeals to instincts and therefore borders the animalistic nature of the people that should not be turned on because it is almost like regressing to becoming an animal once again. A â€Å"bad ads† are advertisements that are tasteless. They do not respect any culture and would trample on the sensitivities of people’s lives and uniqueness just to get attention. These ads get attention no matter what. Advertisers of bad ads believe that bad or good publicity is still publicity. â€Å"Bad ads† do not have any effort to invest on social responsibility. It is unfortunate that ‘bad ads’ proliferate more than ‘good ads’ because they actually are the ones who catch more attention just by the mere fact that they are bad. Bad ads catch the attention of both informed and misinformed consumers therefore bad ads must be regulated and policed. The power of advertisers is tremendous in terms of communicating beliefs and ideas to the mass audience. As for my part, I have to remain vigilant against advertisements that might catch my attention but have hidden persuasions that will lead to losing the treasured values I have. Especially being a woman myself, my support to bad ads will only hurt my own disposition and respectability as a woman. If I would want to be treated right, I must support advertisements that respect the role of women rather than abuse it. References: Body Shop Commercial Atwan, Robert. 1979. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., Cohn, David L. 1940. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster Evans, George Heberton, Jr. 1948. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc.,

With close reference Search for my tongue written by Sujata Bhatt, and

With close reference Search for my tongue written by Sujata Bhatt, and Still I rise by Maya Angelou both explore the effective With close reference â€Å"Search for my tongue† written by Sujata Bhatt, and â€Å"Still I rise† by Maya Angelou both explore the effectiveness of their celebration of culture and traditions. The two poems are about both poets reflecting upon how important it is to keep in touch with cultures and traditions, to be proud of who you are and where you come from. â€Å"Still I Rise† by Maya Angelou, a confident defiant woman with lots of personality, pumps her sassiness into the poem to do nothing but inspire and move us. It is an inspiring poem about the poet herself overcoming great obstacles which her and her family has fought against all their lives. Her poem is a call to have pride in yourself no matter what you are, or where you come from. It evokes a feeling of great human spirit and, you can't but pay attention to the possibility that it is dedicated to one particular culture or race, the black slaves. Angelou’s strong personality mirrors the way in which she decided to set the poem out in rhyming verse. It’s strong, yet upbeat bouncy feel cries to be read out aloud which also reflects her powerful, independent personality. Her defiance immediately starts to shine from the first stanza. After all the negativity, â€Å"†¦bitter, twisted lies†, â€Å"†¦trod me in the very dirt† she will still get up and rise against it all, not letting anyone control her. From such a negative stanza she moves on to an energetic tone in stanza three. She uses nature â€Å"Just like moons and like stars† to bring out a buoyant optimistic tone; by using the certainty of nature she is conveying the message that no one ... ...e of Gujarat in â€Å"Search for my tongue† and with the strong bouncy rhythm in â€Å"Still I rise† both poems scream to be read out loud. â€Å"It grows back, a stump of a shoot† Like Angelou, Bhatt also uses nature to bring out the uplifting tone of the poem. She conveys the idea that nature is certain, the rain will always come back in April and the sun will always come back to shine in June. She then uses positive repetition â€Å"†¦ the bud opens, the bud opens†¦Ã¢â‚¬  bringing an energetic flow into the poem the use of repetition also adds excitement and tension building to an immensely powerful metaphor â€Å"It blossoms in my mouth†. Sujata Bhatt finishes the elevating moving poem on a high note. Angelou and Bhatt explore both the ups and downs of their lives but both of the poets end their poems with them defeating their problems and worries and standing up for their rights.

Microenvironmental Factors Affecting Toyota Essay

Microenvironmental factors are â€Å"The factors close to the company that affect its ability to serve its customers† [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota study their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius, their first hybrid car. Toyota dealt with their customers by setting up website to educate the customers about the Toyota Prius. They took advantage of Earth Day to send out green seed cards shaped like Toyota’s logo to prospective buyers and they also gave away some green Prius at Earth Day events. However, Toyota did not recognise that consumers normally don’t buy cars for the saving in the long-run so â€Å"fuel savings are not going to be the key it convincing people to purchase the Prius† [principles of marketing]. As a result of this Toyota have asked governments to give tax cuts to cars with better fuel consumption. Competitors are any company in the same market place as your company. In order of a company to be successful in the market place a competitors most grain a competitive advantage over its competitors. Toyota has been successful in maintaining its competitive advantage although competitors like Citroen have cars which are just as efficient as the Toyota Prius, â€Å"Toyota is still the market leader in this segment† [principles of marketing]. They have done this by capturing people imagination by being the first Hybrid car on the market and through the effective use of advertisement. Publics are any group that has an actual or potential interest in an organisation’s ability to achieve its objectives. Good relations with the public help to enhance the company’s reputation so helping to increase in sales. The biggest factors of the Toyota Prius’ microenvironment are media and the government. Toyota has worked with Government bodies and has asked for tax incentives encourage people to buy more environmentally friendly cars to increase the amount of hybrids sold. Toyota also has spent 15m of its 200m annual marketing budget on the Prius. It has introduction ads that appealed more to peoples’ emotion to get them to buy the Prius. Overall, Toyota has analysed its icroenvironment extremely well as it has maintaining its competitive advantage over it competitors and has sold over 1m Prius with the waiting list of the Prius waiting list being over 18 month and becoming a status symbol among Hollywood stars. Question 2: The macro environment consists of six forces that affect the whole microenvironment, demographic, economic, natural, technological, political and cultural forces. The Toyota Prius is such a highly technologically advanced vehicle with its four cylinder petrol engine and 33-kilowatt electric motor. This could be one of the demographic factors that prompted the introduction of the Prius for Toyota. The Prius appeals to Generation Y also known as the â€Å"echo boomers† who were born between 1977 and 1994. Their comfort with computers, digital technology and overall technical advances prove they are and attractive target for marketers wanting to create a device at the high end of new, innovative devices on the market today e. g. iPad , Toyota Prius. The economic environment consists of the factors that affect consumer buying power and spending patterns. With many countries experiencing economic recession, consumer purchasing power is reduced. People have less money and now have to spend more carefully. The recent high petrol prices are causing a rising demand for greener, more fuel efficient cars that are cheaper to run. Several governments are providing incentives to people to buy these hybrid cars. In the UK, the government is offering reduced car tax on initial purchase. Electric car drivers can also avoid the ? 8 per day Congestion Charge in London. Toyota must be aware of and keep up with the technological environment which includes the forces that create new technologies, creating new product and market opportunities. This is the most rapidly changing environment. By introducing the Toyota Prius, the company has gained a technological initiative in the hybrid market. Toyota knew that their target market for this product would include technology enthusiasts, or ‘techies’ as they are known, and included reference to the cars leading technology in their advertisements. Natural forces also affected Toyotas decision to manufacture a hybrid car. Consumers are becoming more concerned about the environment and about how the products they purchase have an effect on it. Petrol and diesel are both non-renewable fossil fuels which release carbon emissions that contribute to global warming. Therefore there is a demand in the market for alternatives to petrol-powered vehicles, such as electric cars. Hybrid cars like the Toyota Prius offer improved gas mileage and emissions standards. Toyota have used this opportunity to position themselves in the market as an ‘environmentally concerned company’ Toyota needs however, to be aware of the political environment which may pose restrictions on its business activity. The political environment includes laws, government agencies and pressure groups that influence and limit various organisations and individuals in a given society. Recently, the EU commission announced new legislation which will be brought in that requires all manufacturers selling cars in the European Union to lower average CO2 emissions of new cars. The governments of some countries have intervened and offered tax incentives to stimulate the purchase of clean-fuel and high-mileage hybrid cars. Cultural values have an effect on the products people choose to buy. Although core values and beliefs held by society are quite persistent, secondary cultural values are more open to change. Recent changes in cultural values include a greater appreciation for nature. People are starting to realise that nature is finite and fragile. They are beginning to seek out more environmentally-friendly products, one of these being fuel-efficient cars. Toyota has responded to this by introducing the Toyota Prius onto the market. Even in Hollywood it seems that it is now cool to be environmentally responsible as a range of A-listers are now owners this hybrid car. Question 3:  Toyota has ran a masterful marketing campaign so far. It has become the â€Å"environmentally concerned† car manufacturer and the technology leader in the hybrid car market. It has targeted â€Å"techies† and early adopters by educating consumers about the new car. Toyota have used the power of the internet to promote the Prius. The first thing they did was educate consumers about the prius. They launched a website to distribute the information and sent 40000 e-brochures to likely buyers. It worked. The Prius â€Å"flew out of dealer’s showrooms† and they even had difficulty â€Å"keeping up with demand†. They also ran print ads with tag lines such as â€Å"when it sees red it charges†, an emotional reference, and they ran television ads as well. By using these marketing tools to great effect the company was firmly established as a caring brand in the consumer’s mind. The new â€Å"environmentally concerned† Toyota is clearly a hit with customers as it sold 400000 hybrids in 2006 alone. It has even succeeded in making being green cool as a host of Hollywood celebrities like Cameron Diaz and even Arnold Schwarzenegger has one to park, ironically, beside his giant hummer. Another effective strategy was to become the market leader in a new technology. It was risky to jump into the market that soon as it could have cost the company a lot of money if it didn’t work out. Toyota always subtly stresses the technology aspect of the car in its advertising. Surprisingly hybrids aren’t all that efficient. The citroen CZ, C1 and C3 all have better fuel consumption than the Prius, but it doesn’t matter as Toyota â€Å"have captured people’s minds†. It’s marketing campaigns have won over the environmentally conscious companies like IKEA, who are switching their car fleet to hybrids. Toyota’s efforts have left other car makers â€Å"racing to catch up†. Marketing segmentation was used to great effect by Toyota. It set out very early on to target the â€Å"techies† and the â€Å"early adapters† through emails and the online website. â€Å"Many Prius owners are immersed in technology†, they even have their own website called â€Å"Priusenvy. com†. It really has taken off with the â€Å"techies†. They were able to make changes such as â€Å"cruise control† and a â€Å"sniffer† to the car without the help of a qualified mechanic or engineer. This success can be attributed to the narrow targeting of the cars. Toyota could improve its strategy by appealing more to the general market for cars. Today the cost of a Prius is significantly lower than it was when it first came out. Perhaps it’s time to focus on what a great small family car it would make or how it might suit a professional, like a teacher for example. There are many environmentally conscious people among the ranks of the middle class families of Ireland. By honing in on the small family market Toyota could bring an alternative to the Ford Mondeo and the Volkswagon Passet. Overall Toyota has done almost everything right with the Prius. When we think â€Å"Hybrid† we think â€Å"Prius† exactly like â€Å"MP3† and â€Å"iPod†. That is the sign of an extremely efficient marketing campaign.

An investigation into the ways Essay

An investigation into the ways in which the language and the subject matter of Hamlet’s three soliloquies reveal the key concerns of the play. The most common portrayal of Hamlet is of a person seeking truth in order to be certain that he is justified in carrying out the revenge called for by a ghost that claims to be the spirit of his father. Other views see Hamlet as indecisive or even unwilling to carry out a duty of obligation to his murdered father. The purpose of Hamlet’s soliloquies is to outline his thoughts and feelings, it reveals his innermost beliefs and offers an unbiased perspective as it is merely him talking to the audience, albeit not directly. Each soliloquy delves further into Hamlet’s motivations, or lack thereof, and psyche. Each soliloquy, each slightly different, is all united by vivid imagery, introspective language, and discussion of Hamlet’s delay of action. Shakespeare reveals the key concerns of the play inevitably, meaning it touches on love, betrayal, murder and revenge, which where commonly found in plays around the time Hamlet was written. Therefore, Hamlet’s first soliloquy (Act 1, scene ii) is essential to the play as it highlights his inner conflict caused by the events of the play. It reveals his true feelings and as such emphasizes the difference between his public appearance, his attitude towards Claudius in the previous scene is less confrontational than here where he is directly insulted as a â€Å"satyr†, and his feelings within himself. In the first soliloquy Hamlet appears very distressed even contemplating suicide. He desires his flesh to â€Å"melt†, and wishes that God had not made â€Å"self-slaughter† a sin. As dew does, Hamlet wishes to evaporate with the sunrise and leave his troubled kingdom behind. He says that the world is â€Å"weary, stale, flat, and unprofitable†. Stating that he thinks of life as nothing else but tedious and foul, which causes one to assume that he believes that it is better to die then live a life full of pain and agony. After describing his desires for death, Hamlet then continues to describe the state of his kingdom as an â€Å"unweeded† garden. Hamlet seems to view Denmark as a metaphorical Garden of Eden which is now totally corrupt, Perhaps Hamlet is to become the gardener and solve the infestation of corruption. Hamlet’s despair stems from his mother’s marriage to his uncle and it is this that is the driving force behind what is communicated. His constant repetition of the time in which it took the two to get married, â€Å"But two months dead†¦yet within a month†¦A little month†¦Within a month†¦most wicked speed†, suggests his disgust at the situation. One instance it can be seen is in the first soliloquy â€Å"for I must hold my tongue† this shows that Hamlet cannot share his thoughts, therefore he must keep his feelings hidden behind his appearance. In comparison, in the second soliloquy Hamlet talks of Claudius as a â€Å"smiling damned villain!† here he is implying the evil reality behind Claudius’s genial appearance. This key theme of betrayal makes the play very dramatic in places as it creates a sense of impending evil. In the second soliloquy Hamlet expresses his anger at the accession of his uncle Claudius and at his mother’s hasty remarriage. Hamlet encounters the ghost of his dead father, who informs him that he was murdered by Claudius, and commands Hamlet to avenge him. Hamlet is unsure whether the ghost he has seen is truly his father, and suspects that it might be an evil spirit impersonating him. He therefore sets out to test the king’s conscience through feigning insanity, and by staging a play re-enacting the circumstances of the murder, â€Å"The play’s the thing, Wherein I’ll catch the conscience of the King†. (Act II, scene II) Shakespeare makes Hamlet end his soliloquy with two excellent lines as they round up the whole soliloquy; â€Å"the plays the thing, wherein I’ll catch the conscience of the King.† This explains his idea because if the King’s guilt shows he’ll have more proof, and is also a positive sign as he starts to get a more stable state of mind. Also the last two lines are rhyming couplets, which create the audience to react in such a way that Hamlet has somewhat a stable mind. Hamlet’s melancholic language in his first soliloquy, â€Å"But break, my heart,† is in stark contrast to the determination and triumph in his second soliloquy â€Å"yes, by heaven!†. Furthermore, the structures in both soliloquies have some comparisons. In both soliloquies there is the use of broken syntax to show the raw emotion in Hamlet’s voice. In his first soliloquy, â€Å"But two months dead – nay, not so much, not two† the use of broken syntax shows how heartbroken and upset Hamlet is. The most famous soliloquy, â€Å"To be or not to be† is a question that set the audience thinking. This is Shakespeare making Hamlet question his existence. It relates to the theme of corruption. Hamlet is asking himself if there is any point of him existing. This seems to be the case when Claudius and Polonius are spying on him. But when scrutinized it could be that Hamlet knows of the spying and is saying this just to confuse Claudius and Polonius more. This is very clever because although it seems like he is mad he is, in actual fact, not. The suggestion of death occurs throughout Hamlet’s third soliloquy and the cruelty of life is victimized by fortune. â€Å"To die, to sleep†, sleep is a metaphor for death. Hamlet uses violent imagery to represent his thoughts, â€Å"The slings and arrows of outrageous fortune†. He uses a metaphor â€Å"a sea of troubles† to symbolize the variance in his mind. Repetition of the word â€Å"Sleep† demonstrates Hamlet procrastinates, and is reluctant to kill his uncle. He is trying to escape from the problems and promises that await him. Hamlet compares life to a calamity, â€Å"That makes calamity of so long life†. His words are punctuated with sorrow, â€Å"mortal coil†. Hamlet is comparing his duties to time’s brutality â€Å"whips and scorns of time†. Hamlet also expresses the longing to return to dust, a precursor of his later soliloquy where he contemplates the same idea. We feel a real sense of Hamlet’s disturbed nature; whether he is actually mad or not is debatable, but that he is troubled by the weight of responsibility to avenge his father’s death is unquestionable. The mention of the â€Å"quintessence of dust† is not fully expanded on at this point, but is effective in illustrating Hamlet’s mental decline. He questions whether â€Å"to be or not to be† and expresses a longing for the â€Å"sleep of death†, but a fear â€Å"of something after death†, preventing such actions. Hamlet’s sentences are generally short and disjointed in this soliloquy, â€Å"To die, to sleep† showing Hamlet’s mood is agitated and he is distressed. Iambic pentameter is used in both the second and third soliloquies because it is a recognized poetic device and can reflect normal speech, which is the way Hamlet is supposed to be speaking. In the second soliloquy Shakespeare again includes lots of dramatic pauses to break up the speech and also to give a climax to what Hamlet will say next. The sentences are long in the third soliloquy, because Hamlet is almost talking to himself and so does not slow down or pause very often and so he rambles on, because his thoughts are â€Å"running away from him† uncontrolled. Also, in this soliloquy Hamlet is philosophizing about death and what’s after death and so he does not speak as he would if somebody else was there. The soliloquy is more realistic because if it rhymed then it would have to have been already thought up and it is supposed to be spontaneous. The sentences are rather disjointed showing Hamlet, at this moment in the play, as a slightly â€Å"mad† character. In this speech Hamlet repeats the words â€Å"To die, to sleep† which helps to show that even though Hamlet tries to talk about something other than suicide he cannot help thinking about death as something as peaceful as sleep because that’s what he wants to think.

World War 1-Beginning of Modern times essays

World War 1-Beginning of Modern times essays The First World War is usually regarded as the commencement of the modern era. In reason of the Wars implication in some of the most significant changes in culture, economy, and government throughout the world, it is considered as the launch of a whole new set of outlooks of the world. An important aspect of the contemporary era is globalization of markets and international power politics built on fiscal concerns. The involvement of Canada and the United States of America into World War I marked one of the main variations of international economic and military influence in the twentieth century. Previously, Europe controlled practically all world affairs. During the war, America supplied the additional periphery of victory for the European countries and influenced the materialization of many treaties after the war. Due to their participation in the First World War, Americas economic dominance was established in the world, and they were able to globalise their industries. In America, World War I symbolises the formation of the current bureaucratic state; there was a huge expansion of the federal government and greater intrusion of the government into the lives of individuals. Important social tensions also emerge in the post-war world: class conflicts seen in labour and food riots during the war encouraged ethnic divisions that carried into the 1920s. The results of these rebellions were seen in the Red Scare and immigration restriction, and in the revival of the Ku Klux Klan. After World War I, the rise of mass consumer societies promotes new values of materialism, leisure, self-fulfillment, and sexual freedom. This trend flashes an enormous bang in the financial system and grants an opportunity for new and upcoming industries. Somehow, the war contributed to all these events which ultimately brang about the modern era. That is why the First World War is seen as the mark the instigator of the modern era....

Writing Research Paper

Writing Research Paper Writing Research Paper Writing Research Paper A research paper presents your individual work on the definite topic, your investigations and deep analysis of the collected information. A research paper is a unique work because it is based on your own thoughts, the facts and ideas you have gathered from a variety of sources. The research paper is the result of the long process of gathering, interpreting, developing of the ideas and generating conclusions. Research Paper Format While writing research paper, you must be aware of plagiarism issues. Plagiarism means using someone else work and presenting it as your own. One of the ways to avoid plagiarism is to cite sources properly. Once the research paper is written and the sources are cited, you must create a works cited page. If the proper format for citing sources is used, then plagiarism is avoided. A paraphrase is also an important part of research paper writing.   Writing a research paper you should read numerous studies and put them in your own words. It is also considered paraphrasing when you use statistics secondary sources.   It means taking the authors' ideas, summarizing them into your own words and then presenting as supporting information. Paraphrasing is used to summarize paragraphs and main themes. Paraphrasing is also used to cite statistics and other information. A direct quote is used when you use another person's word directly in your research paper. It is important to pay special at tention to direct quotations.   Most of the tutors urge to avoid direct citations. Use a direct quote only when you want the reader to read an important historical line or when information is important to be preserved word by word.   It is enough to use one or two direct quotes in your research paper.   Write a Research Paper When your research paper is already written, make sure your grammar, punctuation and spelling is perfect. Proofread your research paper for any content errors; always write a research paper in the third person. Double check the facts and figures, ask someone else read and proofread your research paper for you. Be sure your investigation corresponds to the research paper topic. We often do not see our own mistakes. Custom Written Research Papers Ordering custom research paper writing service at our site, you receive custom written research paper, free cover page, free outline, free bibliography list, and free plagiarism report.   We guarantee essay money back if we fail to delivered completed research paper prior to deadline.   Entrust your research paper writing to truly professional research paper writers!

Conference week 4 Assignment Example | Topics and Well Written Essays - 750 words

Conference week 4 - Assignment Example This strategy currently is evident with online corporations thereby gaining much popularity. Several companies have put up their online stores and begun marketing and selling their products directly to their bypassing retailers and consumers (Lussier 139). Taking a keen look at whatever happened to Amazon, just as mentioned in the article, it is possible to note that the strategy Amazon attempted was forward integration strategy. The company tried its best to apply this strategy though failed utterly. If Amazon could have considered certain factors in consideration to its functional and operational unit, then the company would have been successful in implementing the forward integration strategy. Despite Amazon’s strategies failing, there are certain things that the company could have done in its functional and operational sectors that would have assisted it in evading the challenges that they faced during the implementation of the strategy they adopted. Amazon should have considered functional strategies. These are relatively short-range activities, which every functional sector within a company must carry out to put into practice broader, longer-term business level and corporate level strategies. Each functional sector of a company has numerous strategy alternatives, which interact with and ought to be consistent with the general strategies of the company (Lussier 140). In most cases, three fundamental features normally differentiate the operational or functional strategies from business level and corporate level strategies. These three features include primary participation of operating directors, greater specificity and shorter time horizon. In addition, some other key areas that that should always be checked when implementing the functional strategies include the major functional areas of production/operations, marketing, research

Biology Student's Achievement Essay Example | Topics and Well Written Essays - 8000 words

Biology Student's Achievement - Essay Example It appears that the issues of achievement, attitude, and course completion are not taken seriously, since despite attempts, the average attrition rates in community colleges are 41% from the first to the second year, and only 34% of the remaining students persist in the course to complete a degree (Conway, 2010). In order to find out the reasons why there is failure to retain students, especially in community colleges, the attitudes of the students have been found to be at fault. Studies conducted on students in community colleges have revealed that the goals of educational programs in community colleges are different from those in the university colleges. Aslanian (2001) indicated that the average age of the students in community colleges is higher than an average university student. Community colleges tend also to enroll underprepared students from low-income and low parental education families and often from ethnic minority backgrounds in part-time programs (Cohen and Brawer 1996). While these ensure ease of access and facilitates enrolment, this might be a major factor inhibiting desired retention. Thayer (2000) indicates that while first-generation students get enrolled to these community college programs with higher frequencies, they also tend to demonstrate higher attrition rates. Alt hough the specific impacts of these factors on attitudes to complete the course and achieve education have not been studied, certain factors appear to be significantly contributing to this phenomenon. Age appears to be an important factor, since this indicates a large number of adult and returning students creating an opportunity for higher education, which may serve as the gateway for job (Powers, 2007). Sherman, Byer and Rapp (2008) emphasize it is important to ensure that online courses add to the value of traditional courses and improve student preparation. Labov (2006) states that the federal No Child Left Behind Act, with its emphasis on testing, accountability and teacher quality coupled with concerns about performance of US students and employer expectations for sound training in preparation for employment has set the stage for a thorough scrutiny of the performance of education at all levels. This means despite adversities from other determinants of pursuing education, the students enrolled for courses in community colleges may have many other determinants. However, the aspect of mode of learning and form of class room has also drawn significant attention. While the students of community colleges tend not to persist as has been finally concluded by Thayer (2000), the form of student teacher interactions, teaching expertise, timing of program are all important possible determinants. Recent improvement of technology has also made possible on-line courses in a virtual environment as opposed to the traditional classroom lecture and laboratory methods especially for the science subjects. Fike et al. (2008) further